How to create an editorial image
An editorial builds an image around a scene rather than around a product page. You describe the picture you want — or hand Veeton a reference to imitate — and cast your own products and models into it.
Open Editorial
Section titled “Open Editorial”In the sidebar, open Studio and click Editorial — or use the Editorial tile on your dashboard.
Two ways to start
Section titled “Two ways to start”Start from a reference. Upload an image whose look you want, and Veeton reads it to write the prompt for you. The prompt lands in the editor as editable text and chips, so you refine it from there. References can also come from My references (anything you have already generated a prompt from) and My results (your own past editorial images).
Start from scratch. Choose From scratch and describe the image yourself.
Cast your own assets
Section titled “Cast your own assets”The prompt is not plain text. Select or drag a model, a product, a background or an angle shot into it, and each becomes a chip bound to a real asset from your library. Click a chip to remove it, edit its text, or replace it with another image from the gallery.
You need at least a product, a model and an angle shot before you can generate. A background is optional.
Choose a background
Section titled “Choose a background”In the Background step, switch between Veeton backgrounds (the catalog, by category) and My backgrounds, the photos your organization uploaded or generated. Under My backgrounds, Add background brings in a new one without leaving the editorial: choose Photo to upload a picture, or Generate to describe a place (how to generate a background). An uploaded photo is selected as soon as it lands, while it still shows Analyzing…; a generated one shows as a pending card for about a minute, then joins the list.
Custom colors are not offered in Editorial: only photos can be placed in an editorial scene.
Generate
Section titled “Generate”Choose how many images to produce — 1, 2 or 4 — and the aspect ratio, then click Generate. A confirmation shows the number of images before anything is billed.
Use Copy shareable prompt to hand the whole setup to a teammate.
Good to know
Section titled “Good to know”- Editorial images cost 10 credits each, like a photo shoot image
- Editorial results can be retouched with Edit with AI, with the model and products from the prompt offered as references, and used as the source for Model swap