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How to get a transparent background, with or without a shadow

Veeton has two transparent backgrounds. Both deliver your image with no background at all, so you can place it on any color or page of your site. They differ in one thing: the shadow under the product or the model.

  • Transparent — the product alone, cut out cleanly. Nothing remains around it, not even a shadow.
  • Transparent with shadow — the product (or the model) cut out with the soft contact shadow under it. Placed on any color, it stands on the page instead of floating.

You find both in the background picker, in the Transparent category.

Transparent Transparent with shadow
Photo shoots No Yes — the model keeps the shadow under the feet
Product beautifier Yes, for every product Yes, for every product: clothing (flatlay and ghost mannequin), shoes, caps and hats, bags and glasses

Veeton generates the image on a pure white backdrop, with one soft, faint contact shadow where the product rests: under the sole of a shoe, the base of a bag, the hem of a garment. It then removes the white and keeps only that shadow, as a soft black at its real opacity. On a white page the image looks exactly as it was generated; on a colored page the shadow darkens that color the way a real shadow would.

A few things to know:

  • The shadow is kept light and close to the product: no long cast shadow, no shadow on a wall behind it.
  • Each image is generated on its own, so the shadow’s size can vary slightly from one product to the next.
  • A close-up with no floor in it (the view under the brim of a cap, for instance) has little or no shadow.
  • If Veeton cannot cut the image out, you receive it on its white backdrop rather than an error, still with its shadow.

The Product beautifier margins (Configuration › Preferences, Generation tab) apply to both transparent backgrounds. The margin is measured on the product itself, not on its shadow: the shadow sits under the product and is never cropped. See How to set the margins of product beautifier results.

Edit with AI and Fix a detail keep the background of the image you start from: a result on Transparent with shadow comes back transparent, with the shadow, and one on Transparent comes back transparent, without one.

  • For a product page or a marketplace that adds its own background or shadow, choose Transparent.
  • To place the product on your own colors (a banner, a lookbook, a social post) and have it stand naturally, choose Transparent with shadow.